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Public relations is a profession that looks after the reputation of a personality or a company. public relations specialists work with the aim of helping the company and its customers earn mutual understanding. PR is a planned and continuous effort of establishing and maintaining goodwill of any organization or person. integrates education, career development and public service, while agencies hosting interns benefit from the contributions of creative and innovative students. Everyone a student meets during the course of their internship is now a contact. These people can help guide their career path as they make their way into the business world.